Our goal is to create a brand that not only spotlights various endangered animals but assists in conservation efforts. We will channel profits from our clothing sales to world wide conservation agencies.
We want our brand to become recognizable as a symbol of support amongst the public, and also popular to wear. And although we love our original design, we would also like to create distinct designs for various endangered species.
Change must happen in the present, in order for it to be effective in the future. Let’s stop adding to the list of endangered species. POP (Protect Our Planet) Clothing wants to work toward a planet of being. These animals don’t deserve to perish due to humanity’s own ignorance. The lack of awareness is what will lead to the demise of these animals. We at POP Clothing can not sit around and continue to watch this happen, we want to make a difference, we want to be part of the solution. The sixth extinction is well underway.
Former US President, Barak Obama once said, “Better is good. That’s the history of progress in this country. Not perfect, better… Do not let people tell you the fight’s not worth it because you won’t get everything that you want… Better is always worth fighting for.”